CHARLOTTE, NORTH CAROLINA – November 19, 2007 – e-autobusiness, a leading provider of software and services to automotive retailers, today announced its acceptance by Reynolds and Reynolds as a Reynolds Certified Interface (RCI) vendor for the ERA® Dealership Management System (DMS). As an RCI vendor, e-autobusiness and their customers benefit from a highly efficient and seamless exchange of information in a secure interface that is fully supported by Reynolds and e-autobusiness.

Headquartered in Charlotte, N.C., e-autobusiness provides Customer Relationship Management (CRM) solutions for automotive retailers nationwide for every profit center in the dealership. RCI certification is important to e-autobusiness as they strive to provide quality service for their customers. “Having a certified two-way connection to the Reynolds’ DMS will undoubtedly be more reliable for our customers,” explains Christian Thornton, Managing Director of e-autobusines. “The experience our customers have with our company relies on that connection, and those customer relationships are too valuable for us not to invest in a solid interface.” Through the RCI program, e-auto and Reynolds are working together to better serve dealers.

The RCI integration connects the Aeros Software Suite CRM with the ERA® DMS in real-time. The real-time integration allows dealership personnel to push customer, vehicle and finance data into the DMS, reducing duplicate data entry, improving productivity, and reducing time to delivery. Furthermore, the RCI integration delivers inventory, sales and service data into the CRM in real-time as vehicles are stocked-in or delivered, R.O.’s are opened or closed, and as deals are delivered.

The Reynolds RCI program was established to provide real data security and efficient data accessibility for dealers working with third-party vendors. Through a structured certification process, RCI vendors establish specific interfaces ith Reynolds’ DMS systems that are consistently reliable, prevent damage to the dealer’s DMS, and help keep dealers compliant with legal security requirements. Reynolds supports RCI vendors with technical assistance and enhancement updates to provide a steady flow of information regardless of the changes that are implemented in Reynolds’ DMS systems. Dealers who do business with RCI vendors have total control over the information that third parties are permitted to use, keeping valuable data safe and secure.

“We know just how important data security is to the consumer,” says Trey Hiers, Vice President of Corporate Marketing at Reynolds and Reynolds. “In a recent Tablus study (August 2007, Data Loss and Consumer Brand Impact Survey) ninety-six percent of consumers surveyed said that a company’s highest priority should be protecting customers from data breaches. With the addition of e-autobusiness to our already stellar group of RCI vendors, we are helping dealers achieve that level of trust with their customers, leading to immeasurable brand value for the dealer.”

About e-auto (www.eautobusiness.com)
Based in Charlotte, NC with hundreds of dealers in over twenty states across the country, e-auto is revolutionizing Customer Relationship Management for automotive retailers. With a proprietary Crawl, Walk, Run™ design/deployment methodology, dealers experience bottom-line results in Sales, Service, F&I and Parts. The company’s solution portfolio includes the Aeros Software Suite for CRM, Internet & BDC control; Desking; Bullseye for targeted email & electronic marketing; electronic media; direct mail fulfillment; data hygiene services; and performance training & consulting services.

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Media Contact:
Christian Thornton
e-autobusiness
+ 1-704-246-1640, or cthornton@eautobusiness.com