Crawl, Walk, Run™ is the basis for the seven Editions of the Aeros Software Suite. Each Edition has more functionality and “horsepower” than the previous one. Each Edition takes a dealership from basic lead management and contact management further into true Customer Relationship Management, but each step provides a manageable and realistic evolution for the average dealership.
Our background and previous work experience in dealerships was the impetus for the Crawl, Walk, Run™ methodology. Having seen a host of computer programs come-and-go over the years while working inside dealerships, we recognized the need for not only better software, but a better way to install and utilize a program for car dealers.
And the best part about Crawl, Walk, Run™ is that a dealership migrating to the Aeros Software Suite from another application is able to jump right into any one of the Editions! A dealership does not have to first implement Contact Management Edition and then upgrade to a higher version in order to realize the required functionality. You can buy the Edition that best fits your needs today.
The core version of the application, and the entry-level offering for a dealership that needs a basic “lead manager” to manage Internet leads, enter contacts (customers or prospects), schedule follow up calls or appointments, send letters, Federal Do-Not-Call, send eBrochures and full-color HTML email templates and more…
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Ideal for a dealer looking to move beyond basic Internet Lead Management.
Adds on logging showroom traffic, logging phone ups, Daily Agendas for showroom sales staff, DealerTrack integration, Driver License scanning, Form Printing, and integration* with your existing call tracking /recording company.
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Designed for dealerships with fully-staffed Business Development Centers or looking to expand BDC’s into Call Centers (internally or out-sourced).
Adds on Appointment Control tools for all users and powerful analytics for management. Also includes BDC Control tools and analytics and the Application Programming Interface (API) for integration with any 3rd party for call outsourcing.
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Until a dealership implements this Edition you have not even undertaken a true CRM strategy to dramatically increase repeat and referral business. Designed for dealerships ready to make the leap from opportunity management to CRM.
Adds on Dealer Management System (DMS) integration for R&R, ADP, InfinitiNet and Arkona, and a host of fully automated Data Mining campaigns for sales and service customers with default letters and email templates to complement these campaigns.
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Once you have mastered the fundamentals of CRM, integrating the desking tools used to quote payments with the CRM platform reduces duplicate data entry, improves efficiencies at the desk and seamlessly integrates CRM workflow into your sales process.
Adds on enhanced form printing for financial presentation to the customer, fully-functional Purchase and Lease desking application, Appraise Trades with the desking application, and posting finalized deals into the DMS.
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Tomorrow’s dealership will quickly move beyond reliance on both traditional marketing and the traditional relationship with the advertising agency, reducing traditional advertising costs while selling even more vehicles to ever-changing customers.
Adds on Bullseye for next-generation electronic marketing and targeted commercial email, and Campaign Manager for next-generation delivery of telemarketing and direct mail. All three mediums are seamless with the entire CRM platform.
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Ideal for dealerships that have mastered all other aspects of CRM, and are ready for the final evolution and culture change required to achieve a customer experience that reduces delivery times, dramatically increases CSI scores, and creates customers for life while not losing sight of the fundamentals of car sales or your selling process.
Adds on electronic desking and presentation tools for an empowered sales staff reducing the need to “pencil” deals by hand with customers. All negotiations occur via computer on the showroom floor.
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* This integration assumes you have an existing contract with a company already in place. Call recording /tracking and/or vanity phone numbers are not included with this Edition of Aeros.
