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C o n t a c t   I n f o r m a t i o n
10700 Sikes Place, Suite 115
Charlotte, NC 28277
Customer Care: (866) 230-2855
Main: (704) 246-1640
Toll Free: (866) 230-0368
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Maintenance Checkbook Program

Maintenance Checkbook Program is the most effective customer retention tool in the automotive industry with an average response rate that is 30 times greater than industry standards. The maintenance checkbook program consists of a checkbook that contains service discounts in the form of checks that are designed around the light maintenance of a vehicle for an 18-month period. With redemption rates in excess of 30%, this program is the answer to customer retention problems that dealerships are facing today.

This program includes:
  • 8 1/2" factory letterhead
  • 4 1/8" x 9 1/2" single window factory envelope
  • Maintenance Checkbook
  • Bi-monthly campaign audit reports
Market Evaluation

Market Evaluation involves data research and list development including; downloading historic customer records from the dealer management systems and then cleaning, standardizing and formatting customer records into a useful database. The Market Evaluation matches customer demographic information to prospective customers providing a comprehensive database within the dealers exact market area.

Market Evaluation Map

Market Evaluation cleansing process takes into account many variables that have a direct effect on the accuracy of the customer data. Data cleansing and validation includes:

Address Errors Market Evaluation Chart
Name Errors
Duplications
Black Vehicle Information
Older Vehicle Models
Not dealers make
Customer outside of 36 months

Market Evaluation uses powerful Geo-Coding mapping software to geographically depict the dealers exact market area, customer penetration and retention established after spending millions of dollars in advertising and years of customer interaction. The Market Evaluation allows clients to view customer and prospect information by the "most to least" effective zip code segmentation and in a variety of categories including:

  • Recent Customers: Activity within six months
  • Inactive Customers: Activity between six and eighteen months
  • Lost Customers: Activity between eighteen and thirty-six months
  • Potential Customers: Driving the same brand and residing within the dealer's exact geographic area with no history of ever doing business with the dealership