General Motors Certified Lead Management

	Every General Motors dealership nationwide must use a certified lead management application to receive and respond to Internet leads generated by the manufacturer. GM’s OneSource program assigns and delivers Internet leads generated from the GM family of web sites (sales, service and parts), purchased third party Internet leads, vehicle service needs identified by the OnStar systems for consumers’ vehicles, and more.
As a certified application, GM leads are delivered to the dealer’s Aeros lead management and Customer Relationship Management (CRM) system in real time, ensuring all lead management activity occurs in a single, enterprise-wide system. The certification also allows Aeros to report back to GM about lead status and disposition in real-time, ensuring each dealership is compliant with the manufacturers lead management guidelines. Successful dealers realize in today’s business climate that timely and professional management of every business opportunity is critical, and directly affects bottom line profitability every month. Using Aeros ensures:
	Compliance	With GM lead management and follow up guidelines
	Own the Customer	Using Aeros ensures your leads aren’t trapped in a manufacturer system if something goes wrong that you can’t control
	“Single Sign On”	Use one system to manage all Internet leads, showroom ups, phone ups, data mining, sold customer follow up, etc.
	Improved Lead Conversion	Convert more leads to appointments
	Reduced Response Time	Respond to every lead, every time (rain or shine) in under 15 minutes
	Manage more leads	Aeros’ unique design allows dealers to actually increase the number of manageable leads by up to 40% per month. And more properly managed leads can mean a huge increase in profit
	Consistency	Never miss a lead, fumble an opportunity, or lose visibility into daily performance.
	Customer Visibility	Sales reps and managers can view previous customer history. All previous inquiries and purchases are linked back to a single customer view. After all, how can you treat your best customers like gold, if your employees don’t know who they are?
	Embedded Email	Aeros includes a fully-functional e-mail reader (like Outlook) to ensure all customer e-mail communication is tracked and accountable
	Communication	Stop using employee AOL or Yahoo e-mail addresses to respond to customer inquiries. Control 100% communication with your customers
	Continuity	Turn-over happens; don’t let your entire Internet initiative go sideways when it happens next time
Contact a local e-autobusiness representative today at (866) 230-0368 to learn more and to receive your free 30-day trial to the industry-leading, GM-approved CRM built specifically for retailers. Dealers that use lead management or CRM programs that are not GM OneSource certified: Manage GM leads in one system, and everything else in a second system Analyze Internet results using reports from multiple systems, or in some cases do not effectively monitor results Have increased costs related to employee turnover due to use of multiple systems On average, have lead response times that exceed the acceptable 15 minute standard Tend to sell fewer cars online compared to other dealers Do not implement effective post-sale follow up on manufacturer leads that are eventually sold Have little to no visibility into previous customer activity if a new lead is sent by a profitable, previous sales or service customer Have lower utilization of installed systems compared to those using a single application In August 2008, the Aeros Software Suite was re-certified for GM Lead Management, under the GM “OneSource” lead distribution program. Aeros was originally certified by GM in 2006, and the company’s recent re-certification ensures that Aeros is a preferred and compliant system for Chevrolet, Cadillac, Pontiac, Buick, GMC, HUMMER, Saturn and Saab dealerships nationwide.