Are your response rates to mass emails low? Are you getting consistent responses from the new leads you pay for every day? Are you differentiating yourself online by providing valuable information? Are you still building new templates in Microsoft Word? Do you even have control of what is being sent out every day to your customers?!
Because the access customers have to information, and the speed with which they can get it, has changed automotive retailing forever. Your competition already knows that the only way to profit with this level of transparency is to create value for the customer. The average dealership is not keeping up. Online Selling Tools provides your dealership with a 21st century solution to this 21st century dilemma.
Online Selling Tools is a subscription-based service for any dealer serious about Internet Sales and Electronic Marketing. The annual subscription includes personalized electronic brochures and full-color, HTML email templates for every make and model in your arsenal. Increase response rates and provide valuable information to prospects and customers with professional-grade communication templates and online brochures.
Plus, E-auto continually updates your library with new brochures and templates month-to-month as new vehicles hit your showroom. Each template and brochure is customized and branded with your dealership’s information. Stand Out from the crowd!
A few possibilities with Online Selling Tools:
- Increase response rates & open rates for ALL email (individual and mass emails); these templates are proven to be more effective than home-grown or Flash-style templates
- Use the full-color email templates for response to new Internet leads. Save them in your Lead Manager, CRM or email client for automatic delivery, or send them manually
- Personalize your response, every time… send an X5 buyer an X5 template/brochure, not just a generic auto-responder
- Use the color templates for mass emails about new product launches
- Use the brochures as a hook to capture more email addresses!
| Email Template Features... |
And That means... |
- Dealer-branded HTML, full-color email templates for every model
- Dealer-branded HTML full-line email template for the franchise
- Google™ Maps linked directly for directions to the dealership!
- Each template has header and footer graphics of each model vehicle.
- Each template has contact info and location of the dealership.
- Each template includes mail-merge fields for sales rep signatures.*
- Email Templates can be used with any CRM or email application!
- Any Aeros user can access and send the templates
- Send an auto-responder that is make specific based on the customer’s vehicle of interest
- Send an initial response template with pictures for the exact model of interest
- Use the model templates for mass emails
- Keep the current year templates in Aeros forever
- Next year, use the templates for CPO or pre-owned lead follow up!
- Add copy/wording to the “shells” as needed to create unlimited copies for different purposes.
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- Common format that every customer can open and read.
- Reduces the chance the email will be flagged as Spam by the customer’s email software
- No self-installation or instructions to follow
- Directions from door-to-door for the customer
- Vehicle-specific templates communicate professionalism and responsiveness
- Branded for your location with 800 number in plain view at all times
- Easy to use, all users can access the templates and quickly send without lengthy changes
- Consistent message, and professional presentation to all ups
- Simple and easy to use
- No hidden fees
- Great for re-selling CPO vehicles in the future
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The access that customers have to information, and the speed with which they can get it, has changed automotive retailing drastically. Your competition already knows that the only way you can profit with this level of transparency is to create value for the customer. Online Selling Tools for Aeros provide the dealership with a 21st century solution to this 21st century dilemma: what differentiates us from the competition? And the reality is your web site is not enough!
The Online Selling Tools include electronic brochures and HTML email templates for every model in your arsenal. By subscribing, we continually update your library of brochures and templates as new models and new model year product hits the streets. There are no additional costs as new models arrive in your showrooms.
| eBrochure Features... |
And That means... |
- One easy to use, full-color, PDF brochure file for each model year vehicle.
- One Brand brochure for the complete model line
- Each brochure contains pictures, specs, color palettes and an About Us page for your store.
- Brochures contain 5 – 10 pages, depending on make and model.
- Brochures are less than 2MB each
- Sent from Aeros as email attachments
- Each brochure can be branded with your dealership information (logo, address, etc.)
- Brochures can be used with any CRM or email application!
- Any Aeros user can access and send the brochures
- Send brochures with mass emails
- Email all prospects a brochure, even showroom ups/li>
- Brochures by email are a great way to obtain email addresses from phone ups
- Email more than one brochure at a time
- Print the brochures for showroom ups
- Email to an unlimited number of recipients
- Keep the brochure in Aeros forever
- Download the brochures to your local PC as needed
- Next year, use the brochures for CPO or pre-owned lead follow up!
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- Common format that every customer can open and read.
- Each brochure contains all the salient information from the hard copy.
- The brochures are an electronic version of the real thing!
- Small file size translates into fast send/receive
- Reduces the chance the email will be flagged as Spam by the customer’s email software
- Better than the real thing! Your eBrochures are branded for the customer/recipient
- No self-installation or instructions to follow
- Easy to use, all users can access the brochures
- Present new models to existing owners
- Consistent message, and professional presentation to all ups
- Give the customers what they want, before they look elsewhere for the information
- Simple and easy to use
- Save money on the paper brochures
- No hidden fees
- Great for re-selling CPO vehicles in the future
- Have on your local PC for presentation on screen to a showroom up
- Next year the new model brochures will be uploaded to Aeros for no additional fees!
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Being able to email a brochure also ensures that your potential customer does not have to visit another site or another dealership to obtain this information. By providing this information proactively, you stay one step ahead of the competition. It’s not only about who responds first to the customers… it’s about what value you add.
